There are numerous varied mediums available for SEO objectives. These encompass blogs, videos, and the text found on website landing pages. You might be neglecting to utilize another option: Podcasts.

Ways SEO podcasts Help Your Rankings

Absolutely, leveraging podcasts can help you attract SEO traffic, which will subsequently lead to increased interest in your messages or products.

Here are ways you can use SEO podcasts to help your rankings:

Better Ranking for Keywords

Similar to any other type of content you produce, it’s essential to consider how you will design specific sections of your podcast so that search engines such as Google or others can recognize the subjects you are discussing and potentially elevate it in the search rankings.

In crafting the description of your podcast in a summary format, it is essential to focus on specific words or phrases that your target audience might utilize while searching. For instance, you might include terms like “Portrait Painting Podcast.” Ensure that it is articulated in one or two concise paragraphs, making it easily recognizable by search engines as well.

Additionally, as you engage in the actual podcast, consider the phrases you are articulating. These phrases will transform into metadata, allowing platforms like Google to evaluate their authority. It is essential to begin assessing your audio material. This aspect is increasingly significant in the broader marketing strategy.

Sticking to a Schedule

Many individuals could be operating within the same niche as you. The most effective method to distinguish yourself from them is to share content regularly. You want your target audience to understand that you will be delivering fresh content consistently.

This is one of a few methods through which you can establish trust with them. If you remain consistent, you will quickly develop a devoted audience that will regularly check to see if you have uploaded anything new – or they might even subscribe to receive alerts that you have just published your latest podcast on the site.

There are moments when it may seem like a task, but if you aspire to pursue this as a career, there will be occasions when you need to settle in and work on something, even if you don’t feel particularly motivated on a certain day.

Increase Your Social Media Engagement

There are numerous social media platforms, each featuring its unique communication styles along with various advantages and disadvantages. There are many individuals that you can connect with.

Keep in mind that you need to engage in the «social» aspect of social media. This is an area where numerous individuals go wrong. They often develop the incorrect habit of solely using their platforms as a unilateral channel to advertise their brand or the products they offer.

No … it’s essential to maintain an ongoing connection with your audience, which can include both existing and prospective followers. Respond to any inquiries they may pose or even engage in light-hearted exchanges. Demonstrate that you are a person as well.

Consequently, you can slowly integrate posts that link to your podcast. They will perceive it as an aspect of you, rather than everything you represent… and this approach can help you attract more listeners, along with boost podcast promotion efforts.

Developing Better Relationships

You can leverage your podcast to foster connections. Seek out individuals within your niche who may also attract additional listeners for you. This way, you can earn greater respect from colleagues as your podcast continues to develop.

It’s primarily about reputation. Unless you happen to be a celebrity, Dwayne “The Rock” Johnson is unlikely to guest on your nascent podcast. As your listener base expands and your SEO metrics improve, you may find that you can attract more prestigious guests.

Those connections reach well beyond the individuals you converse with on your podcast. Involve your audience as well. Pose poll inquiries that they can respond to on your website or via social media. Once more, avoid making it a unidirectional exchange. This can enhance your reputation, as well.

You can additionally appear on other podcasts to increase awareness. Participate in shows such as  SEO OptimizersThis approach allows you to attract new listeners from the audience of the podcast where you were a guest, and the same applies in reverse.

As you can observe, there are numerous methods through which you can leverage podcasts for SEO goals. Ideally, one of these strategies will be effective for you.

Read More:6 Best SEO Practices to Follow in 2023