Bing vs Google – Which Search Engine is Better? – Search Engine Insight
Bing vs Google – Which Search Engine is Superior?
Bing and Google have always aimed to satisfy their customers’ informational needs as the most influential search engines in the market.
Both offer speed, mobile friendliness, ease of use, SERP features, local search, maps, voice search, and paid advertising. Regardless, the question remains, which search engine is better and why? Is Bing better than Google? Or does Google surpass all expectations in comparison to Bing?
The entire phenomenon of the internet revolves around search engines. Even though Google is dominant in market share and popularity among users, Bing has its benefits and markets where it is especially relevant. That is why people are concerned about which search engine to pick.
Let us explore the two search engines, Google and Bing, in-depth and help you choose the one that offers unique value and suits your needs best.
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Bing vs Google: Which Search Engine is Superior?
You might be familiar with both of these. search engines, Google and Bing, but to clarify, let’s examine what each of them is and then, for an equitable comparison, evaluate their characteristics thoroughly.
So, which browser is your favorite treat? Let’s discover!
About Google:
With the main focus of analysing backlinks authority, Google was created by a search firm in 1998. It started as a research project known as BackRub due to its ranking method of checking site backlinks to determine relative authority.
Its initial service, backlinks, became the backbone of Google and has helped it propel itself to become the industry leader it is today.
About 70% of searchers in the world use Google to perform their research on the internet. Google practices frequent algorithm updates compared to Bing, ensuring that it remains the best search engine page. These aspects gave Google the edge over its competitors, and it continues to do so.
Further, into the article, we will discuss some of the best features that Google offers; keep on reading to find out.
Learn More: Google Search Help
About Bing:
Before the rebranding in 2009, the Bing.com search engine was known as Windows Live Search, created by Microsoft initially in 2006. Windows Live Search was originally launched in competition against Google’s Search engine.
After the launch, Bings’ initial and most significant update introduced the indexing technology, called the “Tiger“. The most prominent factor of this update was that Bing didn’t update its algorithms frequently compared to Google.
This was an exciting and crucial development because regular algorithm changes affect your website’s rankings. And that is not the only factor making the Bing and Google comparison more interesting, let us discuss some of these comparisons between the two search engines.
Bing versus Google: What Are the Differences?
For your convenience, and to assist you in making a knowledgeable choice, we will examine the characteristics that both Google and Bing search engines provide to their users and how their distinctions influence the overall user experience. This includes their market share and SERP features, technical elements, emphasis on ranking criteria, mobile compatibility, and user-friendliness. Let’s dive in!
1. Market Presence: Bing vs Google
It’s challenging to talk about Google vs Bing because Google holds a whopping 92.18% share of the global search engine market. Nonetheless, we will give you a fair estimate of things so that you can decide for yourself.
Google holds the market share of mobile devices at 83%, while Bing’s is only 9%. Bing ranks second with a market share of 9.27%. However, Bing seems more dominant on desktop computers, with a 15.53% market share, while Google’s is 81.28%.
Bing vs Google is a challenging discussion in terms of revenue because Microsoft and Alphabet report the annual total. For 2020, Microsoft said a total of $143.015 billion, while Alphabet reached $182.527 billion.
Explore more: Ecosia vs Google
2. Media Retrieval: Bing vs Google
Individuals are mainly interested in graphic and illustrative projects; the more appealing the display, the more captivated the users become. Sophisticated image search is not just visually appealing but can also be extremely beneficial. This is yet another domain where we can confidently assert that Bing is excelling.
If you are uncertain about which keyword to use for your search, you can effortlessly input and discover pertinent outcomes through an image search. Numerous sophisticated search options, including resolution, duration, release date, etc., are accessible for videos, and these filters can be matched against those on YouTube.
Conversely, Google likely doesn’t pay much attention to multimedia searches since they own YouTube.
3. Marketing: Bing vs Google
E-commerce has evolved significantly since the pandemic; more firms are entering the expansive market each day. As more enterprises move online, digital advertising has become increasingly vital.
Bing is a better choice when it comes to competition. With such a diverse content volume, a whopping 90.63% doesn’t get any organic traffic from Google.
Everyone desires their advertisements to appear on the initial page of search results, and this factor operates similarly for both Bing and Google. These search engines offer numerous filters to reach their targeted audience, including location, age, gender, and more. Regrettably, this leads to a complicated, love-hate dynamic between the majority of users and their web browsers.
The rivalry between Google and Bing regarding this matter is essential; each offers distinct but valuable advantages. If you are promoting on Google, keep in mind that you can transfer Google Analytics into their SEO tool with merely one click.
4. Cartography: Bing vs Google
Google Maps stands out in every nation, without question; this is mainly attributed to the diverse functionalities it offers. When looking at Google, Bing doesn’t offer a map app, which poses a major disadvantage as 80% of the users access it via mobile devices.
When we break down Bing vs Google statistics for travel choices, Google prevails by providing cycling paths. The navigation is similar, but Google’s information on traffic conditions is more accurate. Another factor where Google excels is local search, since Bing’s outcomes can often be considerably dated.
5. Placement Criteria: Bing vs Google
Although Google and Bing share numerous similarities in their SEO ranking factors, there are notable differences. This is true regarding the emphasis placed on specific ranking elements when assessing the results from Google and Bing.
You don’t need to completely overhaul your entire website to enhance its optimization for Bing. Nonetheless, making a few adjustments can help guarantee that your site performs well on both search engines.
6. Organic Search: Google vs Bing
Organic search results refer to unpaid entries on a search engine results page (SERP). These listings are determined by their relevance to the user’s search terms, incoming links, effective search engine optimization (SEO) strategies, and domain authority.
While both Google and Bing strive to find the most appropriate and pertinent content that suits their users’ queries, the two search engines function using completely distinct algorithms.
However, the likelihood of considerable overlap increases when you optimize for both Google and Bing. Consequently, top-notch content that resonates with the needs and preferences of their target demographic is vital for brands. Bing tends to favor content that has been available for some time and has attracted substantial traffic; this means Bing favors authoritative top-level domains such as .edu or .gov.
On the contrary, when we look at Google’s approach, we see equality; Google regards popular and commercial websites properly, if not equally.
Although you are unable to enhance your website for both search engines according to these preferences, it is essential to evaluate their outcomes. This is due to the possibility that your website could be favored by the ranking algorithms of one of these search engines. This preference is attributed to the nature of its domain.
7. Technical SEO: Bing vs Google
When considering SEO, Google and its prized ranking certainly stand out. However, not many realize that Bing is also a vital search engine for digital marketing and enhancing your sales. By focusing on on-page technical SEO, you can achieve favorable search outcomes on both Google and Bing. To build a strong SEO strategy for your enterprise, it’s essential to regard both Bing and Google.
Thus, if the idea of discovering how to enhance your search results ranking on an entirely different platform appears to be a waste of your time, it is not.
Still, numerous individuals view certain inconsistencies among these elements as essential.
In contrast to Bing, Google places a strong emphasis on backlinks, which remain vital for Bing’s SEO ranking. Websites that accumulate a greater number of backlinks are ranked higher by Bing, similar to Google.
8. SERP Characteristics: Bing versus Google
Bing has made efforts to keep up with Google’s speed during numerous SERP feature enhancements over the years. Although many of the referenced SERP features were first launched by Google, Bing has incorporated them as well:
- Knowledge cards/panels/carousels
- Maps (local packs)
- News (top stories)
- Images
- Video
- Sitelinks
- Mini-site links
- In-depth articles
- Featured snippets (text/list/table)
- Recipes
- Apps
- Reviews
- Related searches
- Jobs
- Flights
- Shopping
The Accelerated Mobile Pages SERP elements that Google provides to mobile users are markedly absent in the Bing search results, similar to the academic resources (Google Scholar). From one perspective, the enhanced implementation of SERP features in both search engines might be seen as an advantage or a disadvantage.
9. Voice Queries: Bing versus Google
According to an Adobe survey in July 2019, 48% of consumers use voice search for “general web searches” voice search conveys a massive opportunity for SEOs and digital marketers, but what are the fundamental differences between the functionalities of Bing and Google? Let’s find out!
It has been observed that Google and Bing provide distinct advantages to users of voice search.
Clark Boyd contended that Microsoft’s digital assistant, Cortana, excels in speech recognition but has a weaker comprehension of context compared to Google Assistant.
The aspect concerning the comprehension of context highlights recent advancements by Google, including the update of the BERT algorithm.
We may be interested in determining which of the two leading search engine results is utilized more frequently to respond to inquiries as an additional aspect of comparison, correct? Unfortunately, we find that there are no available statistics regarding the volume of intelligent speaker VPA queries that Bing addresses in contrast to Google.
However, it should be acknowledged that three out of the four VPAs – Apple’s Siri, Microsoft’s Cortana, and Amazon’s Alexa – utilize Bing for this function. Only Google Assistant sources its responses from Google. Therefore, we can infer that the majority of informed speaker users obtain answers from Bing instead of Google.
Bing versus Google – Advantages and Disadvantages
Pros of Google:
1. More relevant results:
Google’s search engine arranges your search outcomes in a clear and accurate manner. Conversely, Bing does not assist you in this regard as it fails to organize your search results. This factor is vital if you are looking into a time-sensitive technical topic.
2. Instant search feature saves time:
This is a characteristic that demonstrates how information-dense Google is; if you’re uncertain about your query or the words to utilize, Google’s instant search capability will help you save time, and your search productivity will be enhanced.
Drawbacks – Google (In comparison to Bing):
- Bing may not boast a large user base, but various studies indicate that it achieves a higher click-through rate compared to Google, which has aided Bing in addressing the significant problem of a smaller audience. Click-through rate pertains to the instances when a user clicks on or engages with an advertisement.
- Utilizing Google as the primary search engine for marketing comes with numerous advantages. Nevertheless, owing to its widespread use and greater level of user engagement, advertising on Google can be expensive.
- Advertising expenses are influenced by various elements, such as your sector or the level of competition associated with the selected keywords.
- The typical cost per click for an advertisement on Google is considerably above that of alternative search engines like Bing. However, Google’s AdWords platform is easy to navigate and will enhance your marketing strategy.
Therefore, you have the option to incorporate the main AdWords campaign into your Google Analytics platform. Once the integration is complete, your paid search initiatives will be seamlessly monitored alongside the website’s performance.
Pros of Bing:
1. Social Integration:
Bing offers seamless and superior social interaction along with stronger social integration platforms compared to Google. Bing partners with social networking sites, allowing it to access a greater amount of data.
2. Arractive Results Page Layout:
Bing offers a superior GUI in terms of the arrangement of results pages. The results pages appear more appealing and easier to navigate. Additionally, your search outcomes will be displayed in an organized manner on a results page.
Cons of Bing (In comparison to Google):
- Bing is not an ideal option for marketing since it is utilized less than Google, primarily due to its lower brand recognition.
- To put it differently, if your brand seeks to reach a younger demographic, Bing is not the ideal search engine, as its users tend to be significantly older. Many fall within the 55 to 64 age bracket, with a majority aged 35 and above; consequently, an additional advantage is that Bing users possess greater purchasing power.
- If you are offering goods or services targeted at this demographic, Bing will be the most effective platform for you; however, you will not be able to connect with a wider, younger audience.
- Conversely, promoting on Bing is less expensive in comparison to Google. Due to a smaller audience on Bing, the associated advertising expenses are reduced.
- Bing is pre-installed on all Microsoft devices; this indicates that there is a likelihood that the less technologically inclined segment of users will predominantly rely on Bing as their search engine.
This is due to their lack of awareness of alternative browsers or their reluctance to transition to a different one.
Google vs Bing | The Summary
Bing and Google are recognized for their dependability and meet the requirements of their users.
There are numerous factors that contribute to making each of them a great option for conducting your online search. However, staying mindful of your priorities and the characteristics provided by each search engine will assist you in selecting the one that fits you most effectively.
If you own a brand, reflect on your needs and goals prior to selecting one of the two search engines. Each provides opportunities for your brand to connect with new customers and present yourself to millions of potential clients seeking information, products, or services.
Undoubtedly, Google has taken up a reputable position in the search engine market, but Bing has been upping its game. Both search engines have emerged greatly over the past few years and the competition, especially when it comes to their unique features, continues to grow.
Google and Bing are enhancing the quality and effectiveness of their offerings and functionalities, yet each has its advantages. The optimization processes for both search engines are alike; Google places greater emphasis on E.A.T. and backlinks, while Bing is recognized for its superior skills in on-page optimization and integrating social signals.
To capture the largest portion of online searches or to enhance exposure for your brand, we suggest optimizing for both.
When selecting a search engine that aligns with your professional and personal objectives, it is essential to evaluate both the advantages and disadvantages of utilizing Bing or Google.
Ultimately, the decision is still yours.
