In the realm of social media marketing, numerous companies encounter the choice of concentrating their strategies on Instagram or Facebook. Each platform offers distinct advantages and disadvantages, making it challenging to ascertain which one aligns best with your business needs.

Is It Better To Market on Facebook or Instagram?

In this blog post, we’ll take a look at the differences between Instagram and Facebook and help you decide which platform is better to get plus followers for your marketing efforts.

1.  User Demographics

If your intended audience is over 35, Facebook likely isn’t the optimal platform for your needs. As per Pew Research Center statistics from 2018, merely 15% of Americans aged 65 and above engage with Facebook—and only 5% do so on a daily basis. Conversely, approximately two-thirds of Americans between 35 and 49 utilize Instagram on a daily basis; this figure rises with age, with about 85% of individuals aged 50-64 using it regularly.

2.  Organic Reach

Another key consideration when choosing between these two platforms is organic reach: how many individuals will view your posts without any payment? On Instagram, organic reach has been progressively decreasing since 2014, when it peaked at 80%, yet it currently remains at approximately 30%. Conversely, on Facebook, organic reach has fallen even more significantly: from nearly 100% in 2012 to merely 6% in the present day!

3.  Active Users

The quantity of active users on Facebook and Instagram is remarkable. In truth, it’s challenging to even quantify it. However, if you want an effective method to connect with the largest audience, Facebook and Instagram are your top options.

Facebook boasts 1.79 billion daily active users, whereas Instagram features 500 million monthly active users. This amounts to nearly 2 billion individuals who log into their accounts at least once each day.

4.  Engagement Rate

Facebook and Instagram both provide high engagement rates. As reported by SocialBakers, a typical post on Facebook garners an engagement rate exceeding 2% (likes, comments, and shares), whereas an average post on Instagram achieves an engagement rate surpassing 5% (likes and comments). The increased user base on these platforms translates to greater potential clientele for your business! Diversity of Tools and Features

On Facebook and Instagram, there’s a broad range of actions available beyond merely sharing images or clips. Take advantage of different tools like polls, surveys, live streaming, and Messenger chatbots to interact with customers directly, instead of depending only on ads. These functionalities can improve your workplace culture by encouraging open dialogue and engagement.

5.  Variety of Tools and Features

When it comes to the range of tools and features, Facebook reigns supreme. It offers the most comprehensive collection of tools for handling your account, including an analytics suite that provides insights into everything from your post reach to the links people are interacting with in your posts. On the other hand, Instagram offers only two primary functionalities for account management: a simple dashboard for analyzing data and a tool for scheduling posts.

This variation in functionalities can simplify your work if you are collaborating with a team—since Facebook permits several users to manage their individual accounts, one individual can take charge of content publishing while another manages analytics and customer service questions. On Instagram, though, only one person is able to publish content and reply to comments—if they become overwhelmed, go on holiday, or otherwise require assistance, it falls to a different team member to temporarily cover their responsibilities during their absence.

6.  Ad Cost

An additional element to take into account is the cost of advertising on each platform. As reported by On Blast Blog, the average cost-per-click on Instagram was approximately $0.80, whereas it was $0.27 for Facebook. However, if you’re looking to promote in a more competitive setting, Instagram could be the preferable option.

Conclusion

Is it more effective to advertise on Facebook or Instagram?

We’ve reached the determination that it truly relies on your brand.

Although both platforms offer unique advantages, recognizing the distinctions between Instagram and Facebook can assist you in making a more educated choice regarding which platform to utilize for your marketing strategies. However, it is highly recommended that you leverage both to reach your target audience and generate revenue for your business.

No matter the platform, conveying an intriguing narrative is essential for drawing in and interacting with your intended audience.

Read More: How Do I Promote My Business On Instagram?